To share the love and joy of SUP/stand-up paddleboarding!
Who We Are
We are a boutique stand-up paddleboard (SUP) company with a big heart, and we love the work we do.
Our company is about the people, the bonding & the SUP community. It's about the new friends we meet both on & off the water, both on & off our boards. It's about the people we work with, our amazing customers, dealers & our family, friends & staff. It's about bringing people together, celebrating the SUP pioneers of the past & supporting those who carry it forward.
At Suplove, we are fully committed to the continued growth & development of this versatile & wonderful sport. Passionate about SUP's rich culture & ever-growing lifestyle, we embrace opportunities in which we can expand SUP's visibility & support its vibrant community of paddlers... & we always will!
Where We're From
We started as a small business venture & training school on the northern shores of Sydney, Australia in 2008 & have flourished into the fastest-growing independent SUP lifestyle company in the world! A fixture on the worldwide SUP scene, Suplove continues to thrive & garner the love & respect of riders of all levels, from beginner to Pro.
Australian co-founders & owners Matt & Deb Johnston walked away from successful corporate jobs to pursue their passion for SUP. In 2010, they relocated (with their three little girls in-tow) to Surf City USA - aka Huntington Beach, CA - to create Suplove's newest headquarters. The rest is history. With the introduction of new board designs & strategic partnerships, additions to our Pro Riding Team & increased global distribution, we continue to grow & expand every year.
What We Believe
We believe SUP's universal appeal will captivate the world, one paddle at a time!
Whether you live near a lake, river, harbor or ocean... are looking for recreation, exercise or competition... SUP can be enjoyed by people from all walks of life, of all ages & fitness levels & in all areas of the world.
The Suplove Difference
When you go Suplove, you get more than just an all-around stellar board (that will, undoubtedly, bring you years of fun)... you also become part of our family. You join a community of like-minded paddlers, bonded by a consuming love for SUP & the magical way it connects us to each other & to the earth. We care about our customers & always want to stay connected. With us, it's personal! We want to support & inspire our customers like we've been supported & inspired by this incredible sport.
Suplove boards are perfect to paddle, wicked to surf and quick on the race-course. Choose the right board for you & let your Suplove journey begin!
Suplove - everyone, everywhere!
More reasons to Suplove our boards:
They come with a 12 month manufacturer's warranty. Because we own & manage our offshore manufacturing facility, we have total confidence in our quality & proudly stand behind every board we make.
Each one is inspected & finished by-hand at our Huntington Beach headquarters, ensuring that you receive nothing less than a perfect board every time.
They are durable, strong, lightweight & beautifully-crafted. We use only the highest-quality materials available on the market, from foam to paint.
They are made with solid EPS foam cores, full-timber stringers & re-enforced fin boxes with real bamboo/epoxy/fiberglass sandwich construction; heat-cured & vacuum-bagged at every layer.
They are fully-customizable, allowing paddlers to mix-&-match rail colors & traction pad designs. We can also custom print traction pads with any image, photo or message you want. Traction inserts are available as well. Create a masterpiece!